About PPC
What is PPC?
The short answer is advertising your products or services on Google. Essentially, this helps drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
How can PPC help your business?
Google is the most popular search engine in the UK and has a 94% market share. So, if you want your business to capitalise on this, it’s important to have visibility on Google when people are searching. Without this, it’s likely that your competitors are generating valuable business this way.
Is it expensive?
You choose how much you want to spend, so you’re in full control of your budget. This can be as little or as much as you want.
And the great thing is that you are only charged if someone clicks on one of your ads through to your website.
How do I measure success?
One of the key benefits of Google Ads is the amount of data available. You can understand how many people have seen your ads, clicked on them, and more importantly how many of these generated leads/sales or whatever your business objectives are.
All of this can be done at a granular level so you know what search terms you should be investing your budget in.
Can I target specific audiences?
As well as the obvious targeting of specific searches people are making, there are many other different types of targeting so you can really drill down into who you want to see your ads. You can choose locations, languages, devices, different days of the week or times of the day, demographics, interests and more.
How quickly will I see results?
In short, very quickly. As soon as your Google Ads campaigns are set up and activated, your ads should start appearing. Over time, performances should further improve as campaigns are optimised.
1
New account
set up
If you're new to Google Ads, I can set everything up from scratch. I just need to know your business objectives and how much budget you have, then I can start boosting your sales.
2
Revitalising an existing account
Not happy with how Google Ads is currently performing? Or are you paying an agency a big retainer?
I can revitalise your account and help you drive more business.
3
PPC
audit
If you don't want someone to manage your Google Ads on an ongoing basis, I can do a full audit of your account and provide a comprehensive list of actions for you to get better results.