If your Google Ads campaigns aren't generating the leads or sales you expected, a professional audit can identify exactly what's limiting performance. Whether you're managing your own account or working with an agency, it's surprisingly common for opportunities to be missed that could have a significant impact on your results.
I'll carry out a comprehensive review of your Google Ads account, analysing every aspect of your campaigns to identify wasted spend, improve targeting and uncover opportunities to increase conversions. Rather than relying on automated software, every audit is completed manually, drawing on over 15 years of Google Ads experience and a background in Conversion Rate Optimisation (CRO).
Is Your Google Ads Account Underperforming?
Many businesses continue to spend money on Google Ads without realising where their budget is being wasted.
You may benefit from an audit if:
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You're paying for lots of clicks but not getting enquiries.
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Your cost per lead keeps increasing.
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Your campaigns haven't been reviewed for months.
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You're unsure whether your agency is doing a good job.
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You've set up the account yourself but aren't confident it's fully optimised.
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You want a second opinion before increasing your budget.
What Does the Audit Include?
Every audit is carried out manually—there's no automated report generated by software. I'll review your account as if it were my own, looking for opportunities to improve performance and maximise your advertising budget.
This includes:
Campaign Structure
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Is your account organised logically? Poor campaign structures make optimisation difficult and often lead to wasted spend.
Keyword Review
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I'll identify opportunities to improve keyword targeting, remove poor-performing keywords and uncover areas where you're missing valuable search traffic.
Search Terms
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One of the biggest causes of wasted budget is paying for irrelevant searches. I'll review your search terms and recommend negative keywords to improve relevance.
Ad Copy
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Are your adverts compelling enough to encourage clicks? I'll review your headlines, descriptions and assets and provide recommendations to improve click-through rates and conversions.
Landing Pages
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Even the best adverts won't perform if visitors land on a poor page. I'll review the relevance, user experience and conversion opportunities across your landing pages.
Conversion Tracking
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Reliable data is essential. I'll check that your conversion tracking is accurate so optimisation decisions are based on meaningful information.
Bidding Strategy
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I'll assess whether your bidding strategy matches your business objectives and identify opportunities to improve efficiency.
Audience Targeting
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Review audience signals, remarketing and observation audiences to ensure you're reaching the right people.
What You'll Receive
Rather than simply highlighting problems, I'll provide practical recommendations that you can implement.
You'll receive:
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A detailed written report.
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Prioritised recommendations.
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Screenshots where helpful.
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Quick wins.
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Longer-term opportunities.
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An explanation in plain English.
What Happens Next?
Step 1
Book an audit.
Step 2
Provide read-only access to your Google Ads account.
Step 3
I'll review your campaigns.
Step 4
Receive your audit and recommendations.
Step 5
Choose whether you'd like to implement the changes yourself or have me help.