Running Google Ads can be one of the fastest ways to grow your business - but only if your campaigns are managed effectively.
Whether you're investing £200 or £20,000 per month, every click costs money. Poor targeting, ineffective ads and inaccurate tracking can quickly waste your advertising budget.
I help businesses get more from Google Ads by creating and managing campaigns that focus on what really matters: generating profitable enquiries and sales.
With over 15 years of hands-on experience in performance marketing, I work directly with businesses to improve campaign performance, reduce wasted spend and maximise return on investment.
Google Ads Strategy
Successful campaigns start with a clear strategy.
I'll work with you to understand your business, your customers and your objectives before building a campaign designed to achieve measurable results - not just clicks.
That means taking the time to learn what makes your business different, who your ideal customers are and what a successful campaign looks like for you.
From there, I can create a Google Ads strategy that targets the right audience, uses the most relevant keywords and focuses on generating enquiries, sales or other valuable actions that support your wider business goals.
Campaign Setup & Restructuring
Whether you're launching Google Ads for the first time or your existing account needs a complete overhaul, I'll build campaigns that are organised, scalable and aligned with your business goals.
This includes:
-
Search campaigns
-
Performance Max campaigns
-
Display campaigns
-
Demand Generation campaigns
-
Shopping campaigns (where appropriate)
-
Remarketing campaigns
Continuous Optimisation
Google Ads isn't something you set up once and leave.
I continually monitor and improve campaign performance by:
-
Refining keyword targeting
-
Testing new ad copy
-
Improving Quality Scores
-
Reducing wasted spend
-
Optimising bidding strategies
-
Analysing search terms
-
Identifying new opportunities for growth
The result is an account that continues to improve over time.
Conversion Tracking & Analytics
Without accurate tracking, it's impossible to know what's working.
I'll ensure your account measures the actions that matter most, including enquiries, phone calls, purchases and lead form submissions.
By integrating Google Ads with Google Analytics, Google Tag Manager and other tracking tools, you'll have confidence that every decision is based on reliable data.
Landing Page & Conversion Rate Optimisation
Driving traffic is only part of the equation.
I also help businesses improve what happens after the click.
By analysing visitor behaviour and making data-driven improvements to landing pages, forms and user journeys, I help convert more visitors into customers - maximising the value of every advertising pound.
Transparent Reporting
You'll always know how your campaigns are performing.
My reports focus on the metrics that matter to your business, including:
-
Leads generated
-
Sales
-
Cost per lead
-
Cost per acquisition
-
Return on ad spend
-
Conversion rate
No jargon. No vanity metrics. Just clear insights into your marketing performance.
Why Work With Me
Over 15 years of experience
I've been doing this since 2010, and have worked across a broad range of industries, including retail, financial services, education, IT and home improvement.
Fixed fees & no contracts
Know where you stand with a fixed monthly fee. I'll charge a fair fee for my services, based on the amount of work needed and not tie you down to a contract.
Commercial focus
All businesses want a good return on their investment. I spend clients money like it were my own, and aim to maximise both volume and revenue for your business.